Summary: In January 2024, I had the pleasure of collaborating with UF’s D3 Hockey President, Dylan Morton, to design a logo for their game against the AFTAC Hockey team. Profits from jerseys sold at the game were donated to Golf Yankee Six, a nonprofit that helps veterans struggling with depression and PTSD.
Research and Ideation
Brand Research
Idea 1: Fighter Plane
Idea 2: Medallion
During the sketching process, we agreed to go with a mid-century nose art concept to show the ferocity of the team and reference iconic US fighter jets.
Process and Refinement
The most challenging part of this design was determining the color of the plane's body. In the end, we opted for a silver color to create contrast and make the plane look less like a kid's toy.
Logo Description
Final Logo
Final Jersey Design
