Summary: Avesiesta is a fruit juice brand marketed towards young adults who are drawn to vibrant and illustrative packaging. The hand-drawn lettering and dynamic characters reflect the punchy, festive flavors of the drink.
Research and Ideation
I have always loved vibrant drink packaging, especially from Japanese and Korean brands like Milkis and Ramune. I wanted to reflect their vibrancy and youthfulness with a more tropical aesthetic that reflects my art style and personal interests.
Creation Process
Final Products
